Search Engine Optimization and Internet marketing

 SEO IS OUR GAME!

LET’S GET YOUR WEBSITE TO GOOGLE PAGE 1!

Without people actually visiting your website and buying your product or service, your website means nothing to you.

Search Engine Optimization is the process that ensures that your website is set up in such a way that people will find your site on the wordld wide web when they are searching for your product or the service that you are offering.

There are many search engines out there, but the most important ones to rank on would be Google, Yahoo and Bing.

As South African Search Engine Optimimization Expert and SEO consultants in South Africa we suggest that you try and get good ranking on Google.co.za, as most people living in South Africa will use Google.co.za to do their web searches.

Factors that influence your Google Ranking:

1) On-page factors: The way that you set up your web page is essential for your Search Engine Optimization.

• Keywords – The keyword meta tag of your web page will tell the Google bot ( the software that searches through the web for new information on websites ) what you consider to be important keywords for that page. You need to do proper keyword research to see what people are searching for and what they type into the Google search box when they are searching.
• Good content – Why should people come back to read your content if it is not interesting or simply a duplication of what other people have on their websites? Make sure that your content is well written, interesting and worth bookmarking.
• Title Tag – This is the first thing that the search engines see. They will measure the keywords that you said are important against this Title Tag. Make sure that your keywords reflect here.
• Meta Description – This is an elaboration of your title tag and will tel prospective visitors more about your website in about 20 words.
• Bold keywords on your page – Google and other search engine give alot of weight to your keywords being in bold in the text of your page.

Off-page factors: These are the most important factors for Search Engine Optimization. There are really three factors that you need to focus on:

• Links to your website – The more websites have links to your website, the more important your site looks in the eyes of the Search Engines. These links MUST be from reputable sites that are in the same category as your site. For example, if you are selling furniture, try getting links from other sites that have to to with furniture. You should also try to get a 1-way link, because they are much more valuable.
• Traffic to your website – If you have only one or two visits to your  website every day, Google will not see the site as important and will therefore not give you a goof page ranking. You MUST have many visitors to your website in order to have a good ranking on the search engines.
• Social Media – This became a very important Search Engine Optimization factor about 2 years ago. If people ar not talking about your website on sites like Facebook and Twitter, your website will not rank well in the Search Engines.

You must never try and cheat the Search Engines by buying fake traffic or participating in link exchanging schemes. Your website WILL get banned and you will hav wasted a lot of money.

Let Connectweb handle your Search Engine Optimization for you and watch how you cimb the ladder to online success!

As one of the top Search Engine Optimization Consultants in South Africa, we will get you want you want…..Google Page 1!

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WHY DOES MY BUSINESS NEED A WEBSITE?

Whether your business has been around for a while and selling products and services to clients, or you are trying to strengthen the recognition of your brand and reputation by putting your work out there for the world to see, you cannot do it without having a website in this age we are living in. I want to spend a few moments reflecting on the value and verticality of your website… Your website will generates leads, make you money, give you a customer service platform 24 hour showroom of your business and brand for the entire world to see.

What would you have to pay for all these things in a physical shop? You would have to hire a receptionist take the calls, pay a marketing team and pay sales reps, not to mention the shop you would need to pay to be open for 24 hour…..you get the picture.

By having a website that in visible on the World Wide Web, you increase your market exponentially. Your product is availablein other time zones alll over the world rather than a limited group of individuals in South Africa. And at a fraction of the cost!

The point I am trying to make is that having a website reduces or completely eliminates many of the traditional running costs of running a business. It’s an absolute asset to any business and if you want to be sucessful in the future, it is essential. What is a resource like that worth to you?

You need to consider the following things very carefully before choosing a web designer:

• Do they understand your target market?
• Will I get E-mail accounts to go with my website?
• How will they provide support for you in the future?
• The long term costs for a poorly-designed website will far outweigh the up-front costs of a well-designed website.

At Connectweb, it is essential for us to understand your business. We will make sure that your website is going to effectively reach your target market and bring you the business that you want. We want to help you define and achieve your business goals for your website.

The long and the short of it is that whether you are a small business owner, inventor, entrepreneur, artist, or big corporation, you need a website.

In the world we live in, people are turning to the Internet to find information more and more, and if you don’t have a presence on the Internet you will not only be making it more difficult for people to find you, but you will be sending the wrong message.